Betty Lou Spence is one in a seemingly endless stream of employees at the local department store. The women (and they all appear to be women) work under the supervision of the men (and the bosses are all men). When Betty Lou and her coworkers aren't arguing about the store's return policy with their customers, they are ogling the owner of the store Cyrus Waltham.
Of course, Betty Lou isn't exactly like the other employees. You see, she has "It."
What is "It"? It is basically a kind of natural magnetism that allows the owner to attract members of the other sex. Cyrus has it. And Betty Lou has it.
Or so we are told. Cyrus doesn't seem to notice Betty, but his best friend Monty picks up on "It." Betty is after Cyrus, but is willing to go out on a date with Monty as long as it gets her into the same restaurant as her real target. Once Betty and Cyrus lock eyes in the restaurant, it's over. They fall for one another immediately.