Down The Rabbit Hole follows the journey of the naive freshman Matt Sullivan as he delves headfirst into college life at Clavis University. Although the transition into college life is always a wild ride, Matt finds himself taken in by an especially eccentric upperclassman duo who make a few misguided efforts when it comes to immersing him in the culture of this new world. In one of their better efforts, however, they introduce him to Alice Holly, who immediately captures Matt's attention. Relentlessly, he peruses her down the rabbit hole into a world of scandal, conspiracy, and a buried past tapping persistently at its coffin lid. Before long, he submerges both himself and his new friends into a deadly web of secrets that threatens to cost them everything.