Neil Hamilton is Emory , the struggling proprietor of a boardwalk photography shop. Madame Silvera, an adjacent spiritual medium, hires Emory to fake "spirit photos", and he becomes intrigued with the financial possibilities of spiritualism. While researching this new business enterprise, an exhausted and starving chorus girl (Evelyn Brent) collapses in Emory's shop. He shows kindness, She repays his kindness by picking up the slack at the photo shop. In spite of the affection Emory and Ellen share, greed overtakes Emory's heart and his spiritualism racket consumes his thoughts. Ellen will resort to some trickery of her own to save her relationship and get Emory to "go straight".